This project is a creative process focused on reimagining the identity and visual brand for an international event, along with the development of an accompanying website. A project which breathes new life into a previously completed, unused concept. An early-stage visual research exercise that could form the basis of a larger campaign.
This project explores the concept's potential by developing a visual language across various touch points. Emphasising a digital-first approach, particular attention is given to the website's structure and functionality, aiming to create a seamless and engaging user experience.